Smart Start™ vs. DIY:

“Where do I even start?”
“Do I really need help — or can I just figure it out?”
“How hard can billing for sleep actually be?”

The truth? DSM can transform your practice — but only if you set it up right.

Let’s talk about the difference between trying to do it yourself and partnering with Black Rose Practice Management’s Smart Start™, the system designed to get you credentialed, billing, and ready for patients without the stress.

The DIY Route: What Dentists Don’t Realize Until It’s Too Late

Most dentists start their DSM journey with good intentions —and a spreadsheet. They’ve heard the success stories and figure they can piece it together themselves.
But DSM isn’t just “another service.” It’s a medical model inside a dental environment, which means compliance, credentialing, and billing get complex fast.

Here’s what usually happens when you go DIY:

1. Credentialing Becomes a Moving Target

You fill out payer applications, send forms, wait weeks, then realize you used the wrong NPI or missed a supporting document. Each correction resets the clock — and some offices wait 90+ days just for Medicare approval.

2. Billing Becomes Guesswork

DSM billing doesn’t follow dental codes. Most dentists under-code, over-code, or submit claims that never make it through because they don’t meet medical documentation standards.

Without the right payer setup and documentation flow, claims stall — and that $3,000 appliance becomes a $0 payment.

3. Workflows Collapse Under Pressure

Without templates and defined roles, things get messy fast. The front desk doesn’t know what to say when a sleep lead calls. The assistant doesn’t know where to log documentation. The provider doesn’t know when to schedule a follow-up.

That’s not growth — that’s burnout.

The Smart Start™ Solution: Done Right From Day One

Smart Start™ by Black Rose Practice Management was created for one reason: to help sleep-focused providers skip the chaos and launch DSM with confidence.

Here’s how it works — and why it’s built differently from anything else out there.

1. Credentialing — Done for You, The Right Way

Smart Start™ includes your first DSM payer credential(Medicare or commercial) handled from start to finish.
We collect your documents, submit clean applications, and manage all communication with payers.
You stay informed — without being buried in emails or follow-ups.

2. Medical Billing Setup + Verification of Benefits

We establish your medical billing system and ensure you’re set up to submit DSM claims correctly.
This includes your EDI setup, payer connections, and Verification of Benefits (VOB) template customized to your practice.
You’ll know exactly which codes to use, what documentation payers expect, and how to avoid the denials that sink new programs.

3. Referral Management Readiness

DSM thrives on referrals — and Smart Start™ gives you a system for that, too.
We build your referral intake process and train your team on tracking, follow-up, and closing loops with medical providers.
No more sticky notes and lost leads — just a clean referral workflow that actually grows.

4. Workflow Support & Readiness Coaching

Smart Start™ doesn’t stop at setup. You’ll receive workflow templates, support materials, and access to our readiness team to help your staff hit the ground running.
From intake calls to patient scheduling, your DSM process will be mapped, measurable, and compliant.

Why Smart Start™ Works Better Than DIY

Dentists who try to launch DSM alone often spend 6–12 months trying to figure it out — and many never fully implement it.
Smart Start™ clients are fully credentialed, billing-ready, and operational within a fraction of that time.

What You Actually Gain

When you stop trying to do it all yourself and let BRPM setup your DSM program, you gain:

• A billing-ready sleep program built on proven workflows

• Credentialing that actually gets approved

• Confidence knowing every claim is compliant

• Team clarity with defined roles and responsibilities

• Peace of mind — because you’re no longer figuring it out as you go

For Dentists Who Are Ready to Stop Guessing

If you’ve been trying to get DSM off the ground but feel stuck in credentialing delays, unpaid claims, or team confusion, Smart Start™ was made for you.

You don’t need to reinvent the wheel — we’ve already built it.

BRPM’s Smart Start™ is the fastest, most compliant, and most efficient way to launch a DSM program that actually works.

👉 Learn More About Smart Start™
👉Schedule a Strategy Call